Sports Marketing

i1 Biometrics releases sports mouthguard to track head injuries

By Rawlson King, February 6, 2015 i1 Biometrics announced this week that members of the University of Kansas football team will wear the Vector MouthGuard as the instrument of telemetry to measure the brain’s linear and rotational accelerations from impacts experienced in practices and games in 2015. “We’re continuously looking for the latest technology to better […]

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Innovation Enterprise’s Sports Innovation Summit

Last week I was invited to sunny San Francisco to speak at the Sports Innovation Summit by Innovation Enterprise. Data was the common theme and so it was interesting to listen to speakers from the entire breadth of sports clubs and organisation and compare discussions from the business side to the on pitch […]

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Premier League ticket prices defy the very culture that built the game

Ticket prices have been the subject of concerted protests in recent years. Photograph: Graeme Robertson   Written by David Conn The Guardian, Monday 28 July 2014   For this forthcoming 2014-15 season, a handful of clubs (see table), including Tottenham Hotspur, Swansea City and West Bromwich Albion, have frozen ticket prices at the same level as last season. Manchester […]

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How to beat Negative Tactics – A Different Approach for FIFA to consider?

After watching another pulsating weekend of FA Premier League football, it’s hard to argue against the quality of the product that we are privileged to now witness in 2014, and when it comes to the climax of the season, so much is still at stake and so much still left to play for at all […]

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Monitoring with GPS: Time to Slow Down?

       Team Solutions for GPS monitoring in sports first became available approximately ~15 years ago and have evolved rapidly in recent seasons. Nowadays, it has become almost inconceivable that a professional outfit does not possess “a set of units” to monitor distances travelled at various speeds, despite the technology’s hefty expense, and are […]

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